Why you should choose a custom website over a template

What is the one thing that every company needs in order to succeed? A complete, functioning website. However, designing a website can be an expensive process. The cost of hiring someone to design your site, the potential need for updates and revisions, and the costs of hosting it all adds up quickly, which could go over your budget.

That’s why many people are tempted by the idea that they could spend less money by using a template instead of designing specific features like their logo or navigation menu themselves. But this is not always true!

In this blog post, we will talk about the reasons why you should choose custom over templates in order to get more out of your website design investment.

Provide a custom and effective user experience

A custom website can be created and tailored to the specific needs of your target audience. It means that the customer can get the exact features and functionality that they need, which will improve their experience on the website.

Also, it allows you to price your products or services competitively, as it is tailored only for your target audience. You can even add features that are not available on any of the other websites at a lower cost.

This way, you retain more customers and make sure that they have a great experience on your website. Thus, allowing them to keep coming back for more, which is a great way of getting repeat customers.

Additionally, it means that you will have less customer churn and can even expand your target audience through better targeting, enabling you to add new features on the website without having any trouble with existing users or attracting potential customers. A custom-built user experience also gives your website an edge over the competition.

Thus, it is clear that a custom website can provide a custom and effective user experience for your target market, which will help you achieve your business goals in the long run. It is definitely worth considering if you want to improve your online presence and digital marketing strategies.

On the other hand, take note that most template designs offer two types of content width: full-width or boxed. A full-width layout stretches the entire width or background image of the screen, while a boxed layout contains a fixed width and padding on all sides.

Because of this, template designs are restrictive in a way that you can’t create a completely custom user experience. Unlike custom websites, you can’t make changes to the templates that fit your brand and target audience.

Unique and stands out from the rest

When you are looking to build a website, you want to make sure that it is unique and stands out from the rest. This is important because you want your website to be memorable and eye-catching so that people will be more likely to visit it. There are a lot of different ways to make your website stand out, and it all depends on your individual needs and preferences.

One of the ways that you can make your website stand out is by using a custom design. A custom design means that the website is designed specifically for you, and it will not look like any of the other template sites out there. This can be a great way to showcase your personality and make your website stand out from the competition.

You can’t get this from a templated website. Templated websites are made from a template, and all you can do to change it is add your own text. If you want the design of your site to look completely unique, then templated sites might not be for you. You need something that will set you apart from everyone else, which means getting a custom-designed website built by a web designer, web developer, and Webflow expert.

Customizable and scalable

You want a website that can grow with your business. A website that can be easily updated and customized to fit your needs. A website that is scalable, a website that works for you, now, and in the future.

That’s why a custom website is the best solution for your business. A custom website is designed specifically for you and your business. It can be updated and customized to fit your needs as they change. So, you will always have the most up-to-date and dynamic content on your site. And it will grow with your business as it expands.

With a fully customized design, you’ll have the ability to control every aspect of the design, from the colors to the fonts to the layout and to add new pages. It will ensure that your website is a true reflection of who you are and what you do.

But with template-based websites, you’re stuck with the design that’s been chosen for you. You can’t change it, no matter how much you might want to. And if the template-based website doesn’t fit your business, or if your needs change, then you’re out of luck.

Responsive for all browser and device types

Having a custom website is important because it ensures that all browser and device types, including mobile devices and tablets, will be able to view the site in the most effective way. And this is important because it means that more people will be able to access the site, which can lead to more business.

It can be difficult to find a good, responsive website template design, and even if you do, it may not look as good as a custom website. Custom websites are designed specifically for your business, which means that the design will be unique and fit your brand identity perfectly.

When it comes to responsive websites, a custom design is always better. You can have a website that is great for mobile device and desktop users, which will help increase your brand loyalty and strengthen your marketing plan.

A custom site is built to be search engine optimized from the start than a template website

When you create a website, one of the most important things you can do is to make sure it is search engine optimized. This means that the site is designed in a way that makes it easy for search engines to crawl and index the content. There are a number of things you can do to optimize your site, including:

  • Using keyword-rich titles and descriptions
  • Adding metadata tags
  • Creating a sitemap
  • Optimizing images
  • Using 301 redirects

Google and other search engines use algorithms to determine how each site is ranked in their results. It means that when you create a website from scratch, it has the opportunity to start with an edge over sites that were not optimized for Google’s specific ranking system. One of the best ways to get your website ranked high is to make sure it has all of the necessary components for good search engine optimization.

A custom website design will take all of these things into account, so you can be sure your site will rank as high as possible. Not only will this help with traffic and conversions, but it will also help improve the overall branding and visibility of your business. And this can lead to more leads and sales, which is the ultimate goal of any professional website build and development project.

Ongoing support is offered by a web design company

When you choose to create a custom site for your business, you want to work with a company that is going to be there for you every step of the way. You need a team that is going to offer you ongoing support from start to finish and beyond.

A professional web design company will have a knowledgeable team of graphic designers, developers, Webflow experts, and marketing/promotion professionals who are always ready to help you achieve your goals. A lot goes into creating an effective website for any business today.

The process can get complicated if it is not done correctly from the beginning. But if you hire a company that has the experience and knowledge to get your website up and running, then everything will go smoothly.

A great web design company can also help you create an effective post-launch strategy for growing traffic on your site. You want to make sure that you have some sort of plan in place after launch so that people are actually finding your website and learning about what you have to offer.

Continuous support is essential for companies that want to succeed online. Make sure that you are working with a team that understands this and is willing to help you every step of the way.

Custom website design allows for complex features and multiple integrations

Custom sites can provide a business with a number of complex features that can improve the way that the company operates. These features can include multiple integrations with other software programs and customized functionality that is specific to the needs of the company. It can allow large and small businesses to improve their efficiency, marketing, and operations, which can lead to better results for the company.


Choosing a custom website over a template is an investment in your business. It will provide you with the best customer experience, help you stand out from competitors, and give you access to complex features that can be tailored for your needs. With a custom site from Webflow experts that is built around what your company needs in order to grow, you will have one that stands out among all others. You should also know that such a team offers support services after launch, so you never feel alone on this journey. Why not take advantage of their expertise today and start building your Webflow project? Contact a design and development team now!

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