Though targeted at tier-2 cities, Ullu has been gaining popularity in other parts of the country as well. Besides attracting a growing audience in Rajasthan, Gujarat, Uttar Pradesh, and Bihar, the streaming app is also attracting viewers from other parts of India as well. Subscribers are not only from these regions, but they are also diverse in gender. The male user base of the app is 60 percent higher than that of the female one, a ratio that was earlier 80/20 before the pandemic.
Unlike other streaming services, Ullu is not free to use. You must pay a minimum subscription price of Rs. 198 for six months or Rs. 144 for three months, or Rs. 36 for five days. In addition, the app is not free, and some web series are available for free on MX Player and Youtube. You will be forced to binge watch some of the most popular series in order to avoid being disappointed later.
There are different membership plans available for Ullu. The first is for one year, and the second is for a full year. Both offer exclusive content library. You can download the app to your mobile device and watch it from there, but the functionality of the app can vary. It can only be used on one device. While zoo Info Tech provides a one-year subscription, Ullu has no such limitations.